Organic Growth Marketer

MeantToBe Pvt. Ltd is a venture-backed early-stage startup ready to make waves in the dating and consumer social industry. Our team is led by founders with deep experience in launching and scaling dating apps globally as well as building scaled unicorn businesses from scratch. Backed by top institutional capital, we are a high-growth startup on the ground floor of an ambitious journey to create a brand and product that stands out from the crowded dating app landscape.

Our unique approach combines deep cultural insight, AI, and a novel recommendation algorithm to deliver a social, fun, and effective dating experience that solves for both curation and scale, the holy grail in online dating. We need someone who can help get the app into the hands of the right people and keep them coming back.

We're looking for a Growth Marketer who knows how to drive app installs that turn into real, engaged users. You've run app install campaigns on Google, Meta, and TikTok, and you also know how to grow without a budget through content, community, ASO, and referrals.

You'll work directly with the Head of Marketing and the founders, and you'll own a big part of how we acquire users. You'll set up and scale campaigns, test new channels and creatives, and figure out what brings in quality users at the lowest cost.

This is a hands-on role at an early-stage startup. You'll move fast, test constantly, and scale what works.

• Plan, launch, and scale app install campaigns on Google (UAC), Meta, and TikTok
• Optimise for quality installs and downstream actions (sign-ups, profile completion, retention), not just volume
• Test and iterate on creatives, audiences, bidding, and placements, and scale what wins
• Drive organic growth through ASO, content, social, community, and referral loops
• Work with creators, influencers, and partners to reach new audiences
• Brief and collaborate on ad creatives with the design and content team
• Set up and maintain tracking with MMPs (AppsFlyer, Adjust, or Branch) and analytics tools
• Track CPI, CAC, retention, and ROAS, report on performance, and turn insights into next steps
• Manage budgets efficiently and spot new channels and growth opportunities early

• 2–5 years of experience in growth or performance marketing, ideally for consumer apps (startup experience preferred)
• Hands-on experience running app install campaigns on Google, Meta, and TikTok
• A track record of driving installs at efficient CPIs and improving user quality
• Experience with organic growth levers such as ASO, content, social, and referrals
• Strong analytical skills; comfortable with MMPs, dashboards, and spreadsheets
• A creative eye for what makes an ad work, plus the discipline to test it properly
• Extremely online and culturally aware; you know what's trending before it trends
• A deep understanding of, or genuine interest in, dating culture
• Self-starter who takes ownership and is comfortable with ambiguity and rapid change
• Bonus: experience with dating or social apps, or launching an app in new markets

• Ground-floor opportunity at a growing startup
• Work onsite with the team in Gurgaon
• Direct collaboration with founders
• Real ownership over user acquisition and growth
• Competitive salary and equity package